Podcast audiences are highly engaged, loyal listeners who tune in because they trust the host and the content — specialty audiences who actively seek insights and recommendations from industry experts.
67%
Have listened to a podcast
47%
Listened in the last month
62%
Made a purchase after hearing a podcast ad
Note: On mobile, HubSpot will stack these cards automatically.
What We Offer
We offer custom podcast sponsorships designed around your brand’s goals — ranging from single-sponsor podcast placements to fully custom podcast series, depending on objectives, audience, and timing.
What’s Included in a Custom Podcast Sponsorship
Host-led podcast episodes or series
Brand integration within trusted editorial content
Promotion across EPG email and digital channels
Dedicated podcast or landing page placement
Performance insights and engagement reporting
Optional enhancements based on goals and timing
Each program is customized — no two sponsorships are exactly the same.
🎧
Attention
Audiences opt in and stay engaged.
💬
Engagement
Authentic conversations, not interruptions.
📈
Results
Action driven by trust.
Built by Industry Experts. Backed by Audience Intelligence.
Your brand works directly with EPG’s industry-leading editorial and content teams to produce and execute podcasts aligned with your message and audience — focused on education, credibility, and relevance.
Powered by Audience360
Audience360 helps ensure your message reaches the right specialty audiences and provides insights that turn attention into measurable results.
Who are the audiences you reach through these podcasts?
Our podcasts reach highly engaged specialty audiences who actively choose to listen to trusted industry voices. These listeners tune in for insight and education, making them more attentive and receptive to brand messages. Audiences are aligned by topic and industry to ensure relevance.
Is this a single-sponsor opportunity or a shared placement?
Both options are available. Programs may feature a single sponsor or be structured as a custom sponsorship based on your goals, audience, and timing. We help determine the right approach for your objectives.
How long does it take to launch a custom podcast program?
Most custom podcast programs can be planned and launched within a few weeks. Established content teams and production workflows help keep the process efficient and collaborative.
Can podcast sponsorships be integrated with other EPG marketing programs?
Yes. Podcast engagement can be integrated with email, digital, and content programs to extend reach and reinforce messaging across channels.
Are podcast programs customized by industry or audience?
Yes. Each program is developed with specific industries and audiences in mind, ensuring topics, hosts, and conversations align with listener interests and brand goals.
Is this suitable for both B2B and B2C brands?
Yes. Podcast engagement works for both B2B and B2C brands, especially those looking to build trust, credibility, and deeper connections with niche or specialty audiences.
